Metro Min. 3

The Third Issue

Knee High Media Creative was contracted to direct the concept and development, design and editorial production for the launch of metro min., a monthly free magazine distributed at stations on major Tokyo subway lines. Knee High Creative Director Lucas served as the magazine’s editor in chief and creative director for the first four issues. Since its launch in December 2002, metro min. has become one of Tokyo’s most popular and highly circulated free publications and has proven to be a valuable communications tool for advertisers to reach out to hundreds of thousand of Tokyo residents as they commute to and from work.