Haglofs H+ Fly Fishing

H+ is a Papersky originally edited magazine for the Swedish outdoor brand Haglofs. In each successive issue, we feature a Haglofs supported guide and activity. This piece is so potent we not only run it in Papersky but it’s also re-printed and distributed in Haglofs shops around Japan. For this first piece we featured a fly fishing with readers who signed up via the Papersky website. There’s nothing we love more than getting our readers involved in the stories we produce- we like to call the approach Applied Media.